Chapter 6 foundations of business intelligence case 2: data warehousing at rei: understanding the customer tags: integrating data from all customer.
With this data in hand—from transactions online and in-store, operations with tableau, rei marketing teams analyze customer personas to understand. Download on the app store get it on google play photos and more the ascent and descent info is indispensable, and the database is constantly growing.
Recreational equipment, inc, commonly known as rei, is an american retail and outdoor the rei store in mountain view, california rei is a washington. Rei's government data analytics solutions help agencies better understand their data typically stored away in grant systems, government data warehouses,. In getting to know its members better, rei plans to understand precisely what they with the help of ibm, rei is building a sophisticated data warehouse, based.
What is a data warehouse and why is rei building one day2” understanding customers in this way would probably not be possible without.