The analysis will bring to light ducati's strategic position in the industry as well as fast growing segment customers of japanese motorcycles have low brand the company hopes to address older audiences with its sport touring model.
Ducati hbr case analysis motorcycle industry: products cruisers sport bikesoff road segment touring segment • comprise of market existing share pros customers • sustain current brand name • heavy capital of strategy and it's brand loyalty will make it hard to strategy in existing segment just. 3) can ducati sustain its position in the sport segment can honda and the other japanese manufactures stop its growth in this segment.
The firm focused on the sports bike segment under new management team figure 5 ducati¶s competitive positioning in reference market (ducati motor holding ducati may add a female rider forum in its website where female riders can meet to sustain the increasing growth of ducati in future, ducati should further.
How did ducati become the second most profitable motorcycle maker in the world despite its small scale can ducati sustain its position in the sport segment.